Read Online IBM The Rise and Fall and Reinvention of a Global Icon History of Computing James W Cortada 9780262039444 Books
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A history of one of the most influential American companies of the last century.
For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, †an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.
Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
Read Online IBM The Rise and Fall and Reinvention of a Global Icon History of Computing James W Cortada 9780262039444 Books
"It covers my life at IBM."
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IBM The Rise and Fall and Reinvention of a Global Icon History of Computing James W Cortada 9780262039444 Books Reviews :
IBM The Rise and Fall and Reinvention of a Global Icon History of Computing James W Cortada 9780262039444 Books Reviews
- It covers my life at IBM.
- Jim's book is a great documentary from a former employee and one of IBM's most knowledgeable historians. I tag the pages or ideas in a book that I consider worth rereading and thinking about later. Hopefully the uploaded picture is worth more than the 1,000 words I am going to write here. All IBMers should understand when I say it is a "1" performer or a "5" under 's rating system.
I found the read compelling because
(1) It covers the history of IBM from its earliest of dates through 2018 which more historians should attempt to accomplish to put today's IBM in perspective for a new generation that has little context of its history of falls and recoveries.
(2) It provides a new look at all of IBM's Chief Executives. It raises the esteem that historians should carry for Frank T Cary's leadership in the '70s and lowers the leadership value of John R. Opel's in the '80s. Views I agree with and think more historians should consider in their reviews.
(3) Looks at Louis V. Gerstner with not as much new eyes as at least a look outside the self-evaluation the chief executive wrote of himself in "Who Says Elephants Can't Dance?" In this area, I look forward to further works from Jim as he consolidates more facts that were not in Lou's or this book (1) that Lou Gerstner never had to lead though a major economic downturn (coming on board as one ended and announcing his retirement as one began), (2) the contradiction between telling employees there was an on-going financial crisis as he stripped them of their benefits but started stock buybacks in 1995, yearly dividend increases in 1996 and two stock splits in 1997 and 1999, and (3) hopefully, a new round of books that are, as Jim points out, sorely lacking from Lou's top lieutenants as they evaluate his leadership. Historians sorely need these views when these executives can write them with the distance of time. Jim does a great job looking at this time frame ... I just think there is more to the story, just like there is to Frank Cary's and John Opel's that the distance of time will bring into clarity. This is a good start, there is just more to come.
Comments to enjoy this book
(1) I read the book like a historian from front to back following its chronological order. Jim in the book recommends starting where you have the most interest. I too would recommend this to the non-historian reader. Jump around and start with what is most relevant to you today.
(2) It is a book targeted to historians also. Because of this a casual reader may find the references to all the other historian's views on IBM and corporate history a little distracting. Just read faster through these parts ... a 700 page book should be written to satisfy the needs of multiple audiences. If you are a historian attempting to pull together a multitude of eclectic views of the company, ideas on leadership and reviews of strategies, these are the places to slow down and think a little harder; if not, skim and don't get hung up on it.
(3) If you are an employee that has been resourced by the 21st Century IBM you may find the view of the current day IBM a little on the positive side. Although empathetic with the current employee situation, the distance of the historian - to me - is a little too distant; but this should be interpreted as a challenge to "my" views - a great book does such things, doesn't it? It should make us feel a little uncomfortable with our own thoughts?
A great read and amazing effort Jim - thank you.
Cheers,
- Pete
